Safedrive
Who
Safedrive
What
An in-car touchscreen that enables you to warn other users – and be warned – about checks, hazards and obstacles on the roads.
From a founder’s idea to a community on the road
When the founder of Safedrive approached Framti in 2017, he had an idea for a touchscreen device in the car that could alert drivers to speed cameras, police checks and hazards on the road. He had experience with an earlier alert service and believed the product could be developed further. To bring the idea to life, he needed a partner with expertise in product development, technology and manufacturing – as well as access to capital.
Framti saw how our expertise could complement the founder’s understanding of the market and his ability to execute. Safedrive became a journey in which Framti Venture, Framti Production and Framti Technology each contributed in different ways as the product and company grew.
A product that keeps evolving
The first version, GPS-Radar, alerted drivers to speed cameras and police checks. But the ambition was broader: to help drivers alert one another to hazards on the road.
The product was renamed Safedrive, and its features have continued to evolve. Alerts now include animals, obstacles and other situations that call for extra attention. Solutions for motorcyclists have also been developed, and work on new features and product generations continues.
Three teams – one product journey
Safedrive shows how Framti Venture, Framti Production and Framti Technology can bring different expertise to the same product. Which teams are involved, and when, depends on what the project needs.
Safedrive has grown from a founder’s idea into an established community of drivers looking out for one another on the road.
«We consider ourselves lucky and are happy to have chosen a partner that is as solution-oriented as Framti. We wouldn’t be where we are today without them.»
Magnus Wester, Owner and General Manager, Safedrive
